Call Tracking

Call tracking: see which marketing made the phone ring

Dynamic and static tracking numbers tie inbound calls to the campaign, keyword and page that drove it, so you can move budget to what brings in calls.

One of four ResponseiQ products, with Callback Widget, Lead Connect and Lead Campaigns: one subscription, one credit pool, one dashboard.

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Feeds Google Analytics, Google Ads and Bing Ads

ResponseiQ Call Reports: today's callers, each with the source, campaign and keyword behind the call, such as Paid Search, google, cpc, Autumn Service, boiler repair
Call Reports: every caller with the source, campaign and keyword behind the call

Trusted by businesses in travel, insurance, property, removals and more

  • StannahJohn Charcol
  • learndirectwebuyanyhouse.co.uk
  • AmtrakKuoni
  • easigrassCelestyal Cruises
  • PickfordsStoragePal
  • Travel CenterSimply Eco
  • Miles & BarrPEMCO Insurance
  • AnyVanCapify
  • moneypennyDiamonds Factory
  • first4lawyersAcorn Insurance

Why track calls

Count the sales that happen on the phone

If you spend on paid search, you probably track web conversions. Without call tracking, every lead who picks up the phone drops out of your data.

  1. Better marketing attribution

    See which channels and campaigns drive calls, and set budget on what actually performs.

    The marketing behind a call: source Paid Search (google, cpc), campaign Autumn Service, keyword boiler repair, landing page /services/boilers
  2. Clearer customer insight

    Call data shows how customers find you and what they ask for, so sales and marketing can respond.

    Visit details behind a call: page title, page address, referrer, source and medium
  3. Offline ads measured too

    Give each advert its own number to see which emails, brochures, TV or radio spots bring calls.

    Dashboard tiles: 162 leads, 128 connected (79%), average lead duration 03m 12s, 612 widget opens

Dynamic number insertion for your website

Every site visitor sees their own tracking number, so each call links back to the ad or search phrase that brought them.

  • A unique number for each visitor
  • Calls linked to the specific ad or paid search phrase
  • See in real time which campaigns drive sales calls
One call's source in ResponseiQ: Paid Search, google, cpc, campaign Autumn Service, keyword boiler repairThe visit behind the call: browser, device, page title, page address, referring website, source google and medium cpc
Call details: the campaign, keyword and visit behind one call

Static numbers for everything offline

Assign a number to each offline advert. Calls are reported against the campaign name, so you can compare print, email and broadcast with your online spend.

  • Unique numbers for emails, brochures, TV and radio
  • Calls reported by campaign name
  • Uses the same credits: 3 tracked calls, each from 5 seconds to 10 minutes, use 1 credit
Traffic Source Attribution: leads split by source, such as cpc, paid social, organic and referral
Dashboard: leads by source, so every campaign is counted

Your marketing team gets the full picture

ResponseiQ feeds caller information into Google Analytics and Google Ads, so you can judge the return on every marketing source, phone calls included.

  • Feeds Google Analytics, Google Ads and Bing Ads
  • Reports by source, campaign and keyword
  • Call recording and CSV export included
The ResponseiQ dashboard for 30 October to 5 November: 162 leads, 128 connected (79%), with leads by day: connected, missed by customer, missed by agent and cancelled
Dashboard: leads and outcomes across every product

How we compare

Core call tracking, alongside your callback and lead tools

An honest view of where ResponseiQ Call Tracking fits next to the specialist call-tracking providers.

  1. Not every feature, on purposeWe don’t try to match every feature of the specialist call-tracking providers.
  2. The core features most teams actually useTracking numbers, the source, campaign and keyword behind each call, recordings and reports.
  3. One platform, managed in one placeCall Tracking sits beside the Callback Widget, Lead Connect and Lead Campaigns, with one login and one dashboard.
    • Callback Widget
    • Lead Connect
    • Call Tracking
    • Lead Campaigns
  4. AffordableYou don’t pay for features you won’t use.
  5. One credit package for every productThe same credits cover Call Tracking, the Callback Widget and Lead Connect.

“bOnline moved from their existing call tracking provider to ResponseiQ and gained better integrations with their affiliate partners, enjoyed better support, and saved money.”

bOnline, from their ResponseiQ case study · Read the case study

A free setup session is included

When you start, one of our product experts sets your tracking numbers up with you. There is no obligation to buy after your trial. Pick a time for your demo here.

Book your setup call

Enter your work email, then pick a time that suits you.

Prefer email? Write to hello@responseiq.com

Included with every product

  • Call recording
  • Alerts
  • Customer timelines
  • Reports and CSV export
  • Unlimited agents and domains
  • Free setup session
  • The Callback Widget: Sales Enquiries, with Call me now and Call me laterCallback WidgetWebsite visitors ask for a call now or later; your team is rung first, then connected.
  • A connected Lead Connect call from Taylor Brooks with the form details: form Request a quote, enquiry Boiler service this week, outcome Booked serviceLead ConnectWhen someone submits your web form, we call your sales team straight away with the form details. Connects natively with HubSpot and Salesforce.
  • Lead Campaigns: Boiler service reminders and Winter Boiler Check processing, Quote follow-ups scheduledLead CampaignsUpload a list of leads as a CSV: ResponseiQ calls them one by one through your team, or texts them and passes their replies to you.

Questions

Questions buyers ask

What is call tracking?

Call tracking shows which marketing made the phone ring. ResponseiQ gives each source its own tracking number, so every inbound call is tied to the campaign, keyword and page that drove it, and you can move budget to what brings in calls.

What is the difference between dynamic and static tracking numbers?

With dynamic numbers, every visitor to your website sees their own tracking number, so each call links back to the ad or search phrase that brought them. Static numbers are fixed numbers you give to each offline advert, such as print, email, TV and radio, so calls are reported against that campaign.

Does Call Tracking work with Google Ads?

Yes. Call Tracking feeds Google Analytics, Google Ads and Bing Ads, so tracked calls appear next to your web conversions and you can see which ads lead to calls.

How is Call Tracking priced?

Call Tracking uses the same credits as the other products on one subscription. Three tracked calls, each from 5 seconds to 10 minutes, use one credit. See pricing for plans.

Request a demo

Book a call. We will show you the Callback Widget, Lead Connect, Call Tracking and Lead Campaigns on your own site.

Book a ResponseiQ demo

Enter your work email, then pick a time that suits you.

Prefer email? Write to hello@responseiq.com